Responsible
indulgence
Great that you want to find out more about our sustainability initiatives!
Did you know that TEEKANNE is a 4th generation family business? That’s why it’s particularly important to us to look after our planet’s resources and take responsibility for future generations. In recent years, we have already done a lot to make our tea more sustainable and fairer. But we are far from finished and are constantly working to improve further.
We also want to symbolize this with the green tea pot. It is a sign that we have consciously set out on the path to a more sustainable future. We have not yet reached the end of this path, i.e. we have not yet minimized our emissions, for example. The tea pot stands for the responsibility we bear in all countries in which we do business and, for example, source the ingredients for our products. Enjoyment from responsibility is the basis of our actions.
What does that mean? TEEKANNE is committed to various measures, projects and partnerships for greater sustainability and social improvements both nationally and internationally in the countries from which we source our raw materials. At our sites, for example, tea is bottled using 100% green electricity, we are committed to reducing CO2 emissions and invest in promoting biodiversity. We also support disadvantaged young people and families both on our doorstep and in the countries of origin of our raw materials are part of our commitment.
Sustainability in the context of our corporate strategy
As a 4th generation family business, social and ecological responsibility has been important to us since the company was founded in 1882. Our business model is based on the careful processing of plants that make an enjoyable contribution to a healthy diet.
Out of a sense of responsibility, but also in order to be able to offer the best possible quality, we source more than 85% of our raw materials directly from farms on the basis of long-standing partnerships. We know the local conditions and do our part to improve social standards, fair wages and the high quality of the raw materials.
Sustainability along our entire value chain is a key concern for us and is firmly anchored in our corporate strategy. We already support our suppliers in the cultivation of our raw materials and operate almost everything from a single source after the harvest.
Since 2017, we have increased our sustainability initiatives many times over.
Key achievements and objectives are:
In 2024, we are adapting our climate strategy and pursuing the goals of the Science Based Target Initiative (SBTI). The background to this is our growing conviction that binding climate protection can only be achieved by directly reducing emissions outside our own company boundaries and no longer by offsetting them through certificate purchases. This is about the concrete protection of nature in the countries of origin of our raw materials, which are already severely affected by climate change.
To this end, we have calculated our global corporate carbon footprint with the support of neutral bodies (including Sustainable) and are now defining specific SBTI-compliant targets and measures for reduction in accordance with the Net Zero Standard. We will publish these regularly as part of our mandatory sustainability communication.
As a traditional brand for 140 years, we are committed to continuing to place the healthy nutrition of our consumers and the well-being of all those involved in the process at the center of our actions. Social responsibility along the supply chain and the protection of nature is and has always been a fundamental attitude of our company.
We are convinced that we are leading the TEEKANNE company more sustainably and successfully into the next generation.
“Responsible indulgence” is the basis of our business model.
Frank Schübel Mara Woermann
CEO Head of Sustainability Management
Teekanne Group Teekanne Group